Credential Direct celebrates 10 years of excellence
Friday, October 01, 2010
October 2, 2010 marked the 10th anniversary of Canada’s #1 Independent Online Broker, Credential Direct.
Founded by Credential Financial Inc., in partnership with Canadian credit unions, Credential Direct was born from a growing demand for an alternative to bank-owned online brokerages.
Cited as the “little gem in the West” by Surviscor President, Glenn LaCoste, Credential Direct has been a force to be reckoned with, rising above the dot-com crisis and consistently outperforming the industry’s notoriously stiff competition to take the title of Canada’s #1 Online Broker six times since 2004.
“Our success can be attributed to our partners and traders” said Lothar Fabian, Vice President, Credential Direct. “Without the ongoing support of partner credit unions, and the invaluable feedback we receive from clients, Credential Direct wouldn’t have experienced the phenomenal growth that we have."
Over the years, Credential Direct has continually raised the bar, offering value-added services like access to over 300 complimentary research reports from industry leader, Morningstar, and research on another 300 companies from more than 25 independent providers. Most recently, the site architecture was upgraded, dramatically improving site performance and reducing trade execution speed well below the industry benchmark.
Over the last ten years, Credential Direct has proven that an independent company with deep roots in Canada's cooperative system can not only compete, but thrive within a very competitive industry.
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